INDUSTRY:
Branding
CLIENT:
WMP Creative
YEAR:
2025
TOOLS:
Adobe photoshop, Procreate, Adobe InDesign
WMP Creative Brief
Brief:
To design a vibrant, engaging logo that captures the energy and creativity of a summer drama camp for kids aged 7-12.
Solution:
I created this logo and monogram that incorporates black and yellow paired with a unique font in order to create the balance between fun and professional. The logo reflects Thrive Drama's core aims: drama for fun, skills, and confidence therefore encouraging parents to send their kids there during the summer.
Process:
During this process I made a variety of decisions to ensure I what I would create would successfully answer the brief. For example, I decided to not use the blossom, a symbol of growth, as when the monogram would be scaled down it would be too small to recognise. These decisions help me nurture my critical thinking skills to make sure I am capable of meeting a clients needs.
