I was given the category destination so here I created an unusual and fun egg theme park attraction. I devised three touchpoints for my attraction in order to ensure customers can be engaged in a variety of ways. The physical touchpoints, ideally purchased once you visit the island, are a plethora of egg themed objects and souvenirs. The spatial touchpoint are these large and bright billboards which will entice a fun-loving audience with their unusual imagery and playful language as they do their daily exploring. Lastly, the digital touchoint is the short animation above that could be played on the theme park’s website or on social media pages.